The Loewe Spring 2024 Lookbook was part of a high-profile collaboration celebrating Jonathan Anderson’s receipt of the inaugural Neiman Marcus Award for Creative Impact in the Field of Fashion. The collection featured 19 exclusive womenswear pieces that reinterpreted Loewe’s most iconic silhouettes through modern craftsmanship and tailored elegance.

Distributed across Neiman Marcus’s omnichannel platforms—including e-commerce, app, remote styling tools, and in-store digital touchpoints—the lookbook served as a key visual asset in the Spring 2024 campaign. It garnered industry attention from outlets such as Fashion Dive and PR Newswire, reinforcing the campaign’s influence on both brand positioning and customer engagement.